With all the snow we’ve had, it’s hard not to think about snow. As one meeting after the other has been cancelled, postponed, or conducted online, I’ve been reflecting on our overabundance of snow. In particular, I’ve been thinking about abundance vs. scarcity, supply vs. demand, and commoditization vs. differentiation.
This reminds me of a fitting proverb: “Like the cold of snow in the time of harvest is a faithful messenger to those who send him; he refreshes the soul of his masters.” ~ Proverbs 25:13 (ESV). For King Solomon, the author of this proverb, harvest time was brutally hot. Snow, or anything cold, would have been rare and refreshing to those harvesting in the fields.
Likewise, when your product or service is scarce, it becomes more valuable. But you may find yourself in a very competitive marketplace. If so, consider how you might reorient your business model to excel in an area that matters to one segment of that marketplace — redefining your marketplace on your own terms. Differentiate your product or service accordingly to make it scarce — like a snow cone for those toiling in the sweltering harvest field.
If you suffer from “the curse of knowledge” that prevents you from seeing your business differently than it is today, give me a call.